What investor is looking for ?

When investors are evaluating a pitch, here is the order of how investors get interested.

1 – Is this a big problem  ( Opportunity )

2 – Is this the right solution/approach ( Solution )

3 – Is this the right team ( Execution )

It is hard to excite them on a bad idea or a small opportunity, even though the team is amazing and have an excellent way to solve a problem.


When it comes to investing, the order changes

1 – Is this the right team ( Execution )

2 – Is this a big problem  ( Opportunity )

3- Is this the right solution/approach ( Solution )

It is almost impossible for an investor to invest in a bad team, even though the idea is brilliant & the solution is great.

2016-03-06T15:48:03+00:00April 13th, 2015|Categories: Startups|17 Comments


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  5. Toby Wheeler May 23, 2015 at 5:26 am

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  6. Brian Hughes September 12, 2015 at 6:05 pm

    can you introduce me to few investors ?

  7. Ruth Johnson September 12, 2015 at 9:50 pm

    How to get meeting with investors? I had some one who asked for a fee to give me a chance to pitch to investors. Is it a common practice ?

  8. Vicky Mitchell September 15, 2015 at 1:39 pm

    What is the best way to approach investors? Every time they come back with an answer that it is not their space.

  9. Marlin Marconi September 20, 2015 at 6:55 am

    I went to raise money but could not because I don’t know them directly and they want reference. Now how would i know them directly if none in my family have done startup before ?

  10. Oliver Morris September 20, 2015 at 7:32 pm

    These are just theories. In actual, if you belong to a rich family, people will throw money at you.

  11. Anthony Carroll September 21, 2015 at 3:38 am

    I dont know. I think its more about who do you know. It’s a class of people who get funded. Investors invested in stupid ideas that made no sense and my idea is being rejected multiple times.

  12. Boyce October 14, 2015 at 11:10 pm

    I believe everything published made a ton of sense. However, what about this?
    what if you wrote a catchier title? I ain’t suggesting your information isn’t solid, but suppose you added a post title to
    maybe grab folk’s attention? I mean What investor is looking for ?

    I think you should add a pitch deck ?

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